SML takes part in MENAA Award Ceremony

The SML was invited to participate in the 4th MENAA (Middle East, North Africa & Asia) Award Ceremony in Dubai, United Arab Emirates, and be part of the official jury. This event was hosted in collaboration with the City & Guilds Group, UK, and sponsored by Hamayesh Farazan, Arab News, BQ Magazine, and ASIC.

The MENAA Award Ceremony in the Burj al Arabs Ballroom was a good opportunity to promote the SML brand in the region, and strengthen its ties with local partners and companies.

The MENAA Award Ceremony in the Burj al Arabs Ballroom was a good opportunity to promote the SML brand in the region, and strengthen its ties with local partners and companies.

This year’s MENAA Award ceremony was held on 15 December 2016 at the Burj Al Arab, a 7-star hotel. More than 150 leaders and CEOs of MENAA companies attended the gala ceremony in the hotel’s Al Falak Ballroom. The ceremony was chaired by one of the world’s most influential speakers, Allan Pease, also known as “Mr. Body Language”, a renowned expert on selling, relationships and human communication.

The ZHAW School of Management and Law (SML) was represented by Dr. Daniel Seelhofer, Deputy Head of the SML and Head of the Department of International Business. Dr. Seelhofer was accompanied by Khaldoun Dia-Eddine, Head of the Center for Middle East and Africa Business, who acted as liaison for the event. The other members of the jury included Nick Binedell, Professor of Strategic Leadership at the University of Pretoria’s Gordon Institute of Business Science, Rory Simpson, Chief Executive Learning Officer of the Telefónica Group, and Maurice Dimmock, Chairman of the ASIC Group of Companies. The jury presented awards in different categories and business sectors to the winners in a highly professional, luxurious and relaxed event.

Dr. Daniel Seelhofer was part of the jury which awarded prices such as "Best Business Leaders" – in this case to Fatmah Azam Ali.

Dr. Daniel Seelhofer was part of the jury which awarded prices such as “Best Business Leaders” – in this case to Fatmah Azam Ali.

The event aims to promote and improve the industries by acknowledging, awarding, and promoting service level, corporate cultures, and leadership skills of organizations in the MENAA region, facilitate the provision of higher standard services and products to the community, and foster customer satisfaction and loyalty. For ZHAW, it was an opportunity to be noticed by leaders from the MENAA region, promote the brand of the ZHAW School of Management and Law in the region, and strengthen its ties with local partners and companies.

Contact: Khaldoun Dia-Eddine, Department of International Business

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