The 2nd Arab Business and Culture Forum, organized by the Swiss Arab Network, took place at the Club zur Geduld in Winterthur. This year the forum was focused on Saudi Arabia. The objectives were to present business trends, raise cultural awareness, share best practices, as well as learn from negative experiences.
The President of the Swiss Arab Network (SAN), Mounir Khouzami, the mayor of Winterthur, Michael Künzle, the Secretary General of the Arab Swiss Chamber of Commerce and Industry (CASCI), Bahaa El Attar, and the Saudi Commercial Attaché to Geneva, Mashhor Al-Ali, warmly welcomed the more than 80 interested guests to the 2nd Arab Business and Culture Forum in Winterthur. Participants enjoyed several interesting speeches starting with H.E. Heinrich Schellenberg, the Ambassador of Switzerland to the Kingdom of Saudi Arabia, who talked about his positive experience in Saudi Arabia and stated a number of interesting facts about the country. Next, Osamah D.R. Alahmadi, Counsellor – Chargé d’Affaires a.i. at the Royal Embassy of Saudi Arabia discussed the importance of the relationship between Switzerland and the Kingdom of Saudi Arabia. This was followed by a presentation from the commercial attaché of KSA, Mashor Al Ali, about the economic outlook and the business opportunities in Saudi Arabia.
Khaldoun Dia-Eddine, Head of the Center for Middle East & Africa Business at ZHAW School of Management and Law and Co-Founder of SAN, gave a very special presentation about business values, etiquette, and culture in Saudi Arabia. His practical insights were followed by a presentation by Nicolas Bremer, Partner at Alexander & Partner, about the legal framework and company forms in Saudi Arabia. The event was concluded with a presentation from a young entrepreneur, Salman Gasim, CEO of Swiss Hospitality company, about the growing business of tourism in KSA. After the official part of the evening, a ‘flying dinner’ of Arabic delicacies provided opportunities for networking, which was highly appreciated by the guests, especially considering the importance of networking for business in that part of the world.
SAN succeeded again in creating a bridge between the Arab world and Switzerland by presenting Saudi culture and business style to the Swiss and European community. This event was an ideal platform for the representatives of the Center for Middle East & Africa Business to promote the brand of ZHAW School of Management and Law and their services.
Contact: Khaldoun Dia-Eddine, Center for Middle East & Africa Business